function insertAutomaticTags(searchString, linkString, hoverString) {

matchPattern = new RegExp(searchString,"i");
search = searchString;
link = linkString;
hover = hoverString;

searchEnd = new Boolean("false");
ignoreNodes = ['H1', 'H2', 'H3', 'H4', 'h1', 'h2', 'h3', 'h4', 'IMG', 'img'];
ignoreList = ignoreNodes.join();

traverseAutomaticTags(document.getElementById("column_two"));
}

function traverseAutomaticTags(node) {

  if (searchEnd == "true") {
	return;
  }

  if (node.nodeType == 3) {
      var parent = node.parentNode;
	str = node.parentNode.innerHTML;

      //alert("Node HTML: " + str);
	//alert("Node Name: " + node.nodeName + "Node Value: " + node.nodeValue + "Node Type: " + node.nodeType);
      //alert("Parent Node Name: " + parent.nodeName + "Node Value: " + parent.nodeValue + "Node Type: " + parent.nodeType);

      
	 if (str.match(matchPattern)) {
	    //alert("Parent Node HTML: " + str);
	    //alert("Node Name: " + node.nodeName + "Node Value: " + node.nodeValue + "Node Type: " + node.nodeType);
          var replacePattern = "<a " + "href='" + link + "' " + "title='" + hover + "'>" + search +"</a>";
	    str = str.replace(matchPattern, replacePattern);
          node.parentNode.innerHTML = str;
          searchEnd = "true";
          return;
        }
       
  }
    
  if (node.childNodes != null) { 
  	for (var i=0; i < node.childNodes.length; i++) {
         //alert("Node Name: " + node.childNodes.item(i).nodeName + "Node Value: " + node.childNodes.item(i).nodeValue + "Node Type: " + node.childNodes.item(i).nodeType + "Class Type: " + node.childNodes.item(i).className);
 	   if ((ignoreList.indexOf(node.childNodes.item(i).nodeName) == -1) &&
		 (node.childNodes.item(i).className !== "tooltip") &&
		 (node.childNodes.item(i).className !== "column_two_summary_image") &&
             (node.childNodes.item(i).id !== "productNameHF")) {
            //alert("Node Name: " + node.childNodes.item(i).nodeName + "Node Value: " + node.childNodes.item(i).nodeValue + "Node Type: " + node.childNodes.item(i).nodeType + "Class Type: " + node.childNodes.item(i).className);
     		traverseAutomaticTags(node.childNodes.item(i));
	   }
      }
  } 

 
}